On the weekend of high school wrestling championships, the Nitty Gritty is the closest place to get inside and grab a burger.
The restaurant's owner, Lee Pier, said this is just the beginning of a big month of profits.
"Brings March Madness to the Madison area," Pier said.
Pier said the Saturday of the WIAA wrestling tournament would not be nearly as busy without the thousands of athletes and fans who swarm the city.
?I think the community rises up and puts on a good show for the citizens around the state of Wisconsin,? Pier said.
Jamie Patrick with the Madison Area Sports Commission said state wrestling brings more than $5 million to the area. In all, during WIAA championships in March alone, visitors spend about $15 million in Madison and surrounding businesses.