Small Business Saturday in Madison saw an extra several thousand potential shoppers on the streets, thanks to the Badgers' final home game.
Whether that additional foot traffic benefits local shops, though, is up in the air.
Mary Carbine, executive director for Madison Central Business Improvement District, says every home game brings big business to small shops in the State Street area.
"What is so much a part of the Badger game experience for many people is visiting State Street and the Capitol square," Carbine said. "Badger athletics is terrific for downtown business and downtown shopping."
The outlook is a little different several blocks away, on Monroe Street. Carol 'Orange' Schroeder, the owner of Orange Tree Imports, says she would prefer home games don't fall on the same Saturday as the first big shopping weekend of the holiday season.